Growth Drivers for Publishers in 2021: A Discussion with NBCUniversal

2020 was a year like no other, especially for the television industry. What lessons did it teach us, and what steps are needed for publishers not only to survive but grow in 2021? Jason White, LiveRamp’s SVP and Head of Publishers, sits down with Ryan McConville, EVP, Ad Platforms & Operations for NBCUniversal, to discuss […]

2020 was a year like no other, especially for the television industry. What lessons did it teach us, and what steps are needed for publishers not only to survive but grow in 2021? Jason White, LiveRamp’s SVP and Head of Publishers, sits down with Ryan McConville, EVP, Ad Platforms & Operations for NBCUniversal, to discuss data-driven activation and measurement and key drivers for better customer experiences.

Source: LiveRamp