Building Customer Intelligence through Data Collaboration

Investing in the ability to know your customers better is an opportunity you can’t afford to miss. Increasingly, this responsibility falls to Chief Data Officers who are now charged with turning data into a competitive advantage for their business all while protecting it. Laura McElhinney, CDO of Horizon Media, is our guest in this episode […]

Investing in the ability to know your customers better is an opportunity you can’t afford to miss. Increasingly, this responsibility falls to Chief Data Officers who are now charged with turning data into a competitive advantage for their business all while protecting it.

Laura McElhinney, CDO of Horizon Media, is our guest in this episode of Saying the Quiet Part Out Loud. She shares how she’s advising clients to take control of their data strategy, safely and securely collaborate with others, better understand and empathize with their customers, and establish a clear value exchange in order to prosper now and in the future.

Source: LiveRamp