Introduction to Feature Flags in CD

You can also use similar targeting capabilities to run A/B tests to find out which version of a product or feature your clients prefer. So what was supposed to be a simple merge has evolved into something more complicated than expected. So the emergency fixes that cropped up while development was working on these features […]

You can also use similar targeting capabilities to run A/B tests to find out which version of a product or feature your clients prefer. So what was supposed to be a simple merge has evolved into something more complicated than expected. So the emergency fixes that cropped up while development was working on these features don’t cause any conflicts.
Source: CloudBees