Embrace, Don’t Replace – The Benefits of Integrating Feature Flag Data with Existing Analytics Solutions

The convenience can be short-lived, however, as growing companies are often seen relying on a more customizable data forwarding pattern, often involving more than one analytics platform (such as Google Analytics for marketing, Datadog for monitoring and so on). In other words, if you already perform user analytics or if you’re poised to scale as […]

The convenience can be short-lived, however, as growing companies are often seen relying on a more customizable data forwarding pattern, often involving more than one analytics platform (such as Google Analytics for marketing, Datadog for monitoring and so on). In other words, if you already perform user analytics or if you’re poised to scale as a company in the next few years, chaining your user analytics capabilities to your feature flagging system can be seen as paying a premium for short-term convenience instead of investing in long-term functionality and flexibility. Different tools have different strengths, and given the right amount of flexibility, a company can hand-select a range of extremely specialized tools that are best-in-class within their limited scope and integrate them with each other, rather than relying on a single tool that does a few things well and others not so well.
Source: CloudBees