How we backfilled the Guardian’s in-house analytics tool to provide greater journalistic insight

The Guardian’s in-house content analytics tool, Ophan, has expanded from showing two weeks of data to two years. This post looks at one of the key changes that made it possible, from plumbing and CSV files to robust digestive systems. Ophan is our analytic audience tool we built that lets journalists see how stories are […]

The Guardian’s in-house content analytics tool, Ophan, has expanded from showing two weeks of data to two years. This post looks at one of the key changes that made it possible, from plumbing and CSV files to robust digestive systems.

Ophan is our analytic audience tool we built that lets journalists see how stories are performing. Its metrics include number of readers, where those readers are coming from, and attention time. Until recently Ophan’s time frame was the last two weeks, and now it is the last two years.

What is the backfill?

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Source: Guardian