When Roots Run Deep: Ethics, Optimism and Luke Hohmann

Before founding FirstRoot, Luke got his start in technology at Electronic Data Systems, the famed IT services company founded by Ross Perot and later acquired by HP. “People I work with will say to me, ‘dude, how can you come into work every day with a smile on your face?’” Luke doesn’t like to crow […]

Before founding FirstRoot, Luke got his start in technology at Electronic Data Systems, the famed IT services company founded by Ross Perot and later acquired by HP. “People I work with will say to me, ‘dude, how can you come into work every day with a smile on your face?’” Luke doesn’t like to crow about his achievements, but his undeniable success proves that paying opportunities forward can also come back around. His considerable engineering ability comes in handy, for sure, but he makes an effort to go further and ask, “what can I do with my talent to benefit society?” Luke thinks it’s “worthy to look at the notion of an ethical construct and decide what am I working on, what is ethical and what is the potential outcome of what work I’m doing?” Not surprisingly, these are frequent topics of discussion at FirstRoot.
Source: CloudBees